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What is the difference between word mark logo design and letter mark logo design?

Posted: Fri Jan 04, 2019 9:45 pm
by lydiyajackson
Knowing about logos in detail is not essential just for the designers but also for the business owners so that they will be able to make the right decision when it comes to approving a logo design for their business. Also, with some basic knowledge about logos, anyone including you can choose to design your own company logo free. This article is to add some very useful information about two major logo types: word mark logo and letter mark logo design.
Word mark logos are the type of logo design where a company uses its own brand name as logo. They are usually very simple and pass the message of the brand thoroughly by using a single word accompanied with other elements like logo color and font style. However, letter mark logos are the logos that are formed by using the initials of a brand name. This type of logo design is artistic and minimalistic in its way. This type of logo designing is often used when a business wants to have their brand name as the logo but the brand name is too big to be used as a logo. Both these types of logo designing are effective and can be used for making a good logo.